Through design, technology, 
and innovation,
we encourage everyone to re-imagine 
electric automobiles.

ZE

Stands for Zero, the starting point of infinite possibilities.

E

Stands for Evolving the Electric Era.

KR

Stands for Krypton, a rare gas that emits light when electrified.
Diversity

We encourage diversity and celebrate our differences as humans. With an open attitude, we innovate for a better tomorrow.

Equality

We keep an open mind, and maintain transparent communication. Equality is necessary in all our relationships.

Sustainability

We strive for a better tomorrow for all. Through innovative design and technology solutions, we are laying a path towards a more sustainable future.