Last updated: [8 October]2023
This Cookie Policy applies to [ZEEKR global websites] ("ZEEKR Platforms"). You may access and change your cookie preferences at any time by clicking on the button “Cookies Settings” at the bottom of our website. For ZEEKR Chinese, European and US websites, please refer to their respective cookie policies.
1.What are cookies?
[Hangzhou ZEEKR Automobile Sales and Services Co., Ltd.](also referred to as "ZEEKR", "we" or "us"), uses cookies on the ZEEKR Platforms. A cookie is a small text document, which often includes a unique identifier. Cookies are created when your browser loads a particular website. The website sends information to the browser which then creates a text file. Every time the user goes back to the same website, the browser retrieves and sends this file to the website's server. Find out more about the use of cookies on www.allaboutcookies.org.
We also use other forms of technology (such as web beacons and tracking pixels and, in apps, software development kits (usually referred to as SDKs)) which serve a similar purpose to cookies and which allow us to monitor and improve our ZEEKR Platforms and email communications. When we talk about cookies in this Cookie Policy, this term includes these similar technologies.
2.What cookies do we use and what information do they collect?
Our website uses first-party and third-party cookies to provide services and resources you may have requested during your navigation. We classify these cookies into the following categories:
l Strictly necessary cookies as the ones to provide the service, application, and other essential functionalities of our website.
l Functional cookies as the ones to provide enhanced performance for some website resources and services as well as sometimes to adopt a higher level of personalisation on user experience.
l Performance cookies as the ones to provide quantitative measurement of our website and its resources used for purposes like troubleshooting and analytics.
l Targeting cookies as the ones to provide behavioral advertising and re-marketing of analytical data.
Below we show a detailed list of the cookies we use on our website and the purpose for which we enable each tracker.
2.1 Strictly necessary cookies
These cookies are set to provide the service, application, or resource requested. Without these cookies, your request cannot be delivered appropriately, and our website may not function as expected or in a secure way. These trackers are set to manage essential actions, such as requesting website visual elements, page resources, or due user login/logoff. We can also use these cookies to set up essential functionalities to guarantee the security and efficiency of the service requested, like authentication and load balancer requests.
| Cookie Name | Description | Expiration | Type of Service |
| CookiesPompt | Used locally on the site to maintain state of your cookie preferences selection | 6 months | First Party |
2.2 Functional cookies
These cookies are set by us or by third party service providers we use to implement additional functionalities or to enhance features and website performance. However, they are not directly related to the service you requested. Services and functionalities implemented by these cookies support features like an automatically filled text box, live web chat platform, non-necessary forms, and optional security parameters like a single sign-on (SSO).
| Cookie Name | Description | Expiration | Type of Service |
| null | null | null | null |
2.3 Performance cookies
These cookies are set to provide quantitative measures of website visitors. Information collected with these cookies is used in operations to measure website or software Key Performance Indicators (KPIs), such as for website performance, troubleshooting, or analytics. With these cookies, we can count visits and traffic sources to improve the performance of our website and our ads and application. If you do not allow these cookies, we will not know when you have visited our website.
| Cookie Name | Description | Expiration | Type of Service |
| _ga | This cookie allows the website to count visits and traffic sources so that we can measure and improve the performance of our website | 2 years | First Party |
| _ga_CXPJCPW41L | This cookie is used to persist session state, meaning it stores and tracks the pageviews count. | 2 years | First Party |
| _ga_2T2G9RQWKG | This cookie is used to persist session state, meaning it stores and tracks the pageviews count. | 2 years | First Party |
| msd365mkttr | This is being used for the same purpose as the first cookie(79f08280-5c63-4331-b04d-fb6f39afda51). Only difference is that this cookie is set on the customer domain. In some cases, we are unable to access 3rd party cookies (ex: safari OOB blocks) therefore we set this 1st party cookie to keep functionality. | 2 years | First Party |
| msd365mkttrs | This cookie is similar to (319af4c0-e197-4de9-8a9b-fe98c8a2ca04). Only difference is that it is a first party cookie. | session | First Party |
| 79f08280-5c63-4331-b04d-fb6f39afda51 | Identifies end user(by browser). We set this cookie when end user visits a marketing page or a clicks a link (with tracking enabled). At some point of time, when a form is submitted by this end user, a new contact/lead is created and we leverage the cookie available in the browser to associate previous visits with the newly generated contact/lead. | 2 years | Third party |
| 319af4c0-e197-4de9-8a9b-fe98c8a2ca04 | To find out how much time user spent on the page. | session | Third party |
2.4 Targeting cookies
Our advertising partners set these cookies to provide behavioral advertising and re-marketing analytical data. They collect any type of browsing information necessary to create profiles and understand user habits to develop an individual and specific advertising routine. The profile created regarding your browsing interest and behavior is used to customize the ads you see when you access other websites.
| Cookie Name | Description | Expiration | Type of Service |
| null | null | null | null |
3.How to manage your consent preferences?
You can set or amend your web browser controls to accept or refuse cookies whenever you like, but please remember if you do choose to reject cookies, your access to some of the functionality and areas of our site may be restricted.
You can change your cookie preferences or manage your consent preferences at any time by clicking on the button “Cookies Settings” at the bottom of our website.
4.Updates to this cookie policy
We reserve the right to update this Cookie Policy at any time in response to changes regarding cookies dropped while browsing the ZEEKR Platforms.
5.Contact us
[Hangzhou ZEEKR Automobile Sales and Services Co., Ltd.], corporate registration number [91330102MA2KJJ1J6Y], with address[Building 4, No. 262, Nanshan Road, Shangcheng District, Hangzhou, Zhejiang Province, PRC], is responsible for the use of personal data on the website.
If you have questions about this Policy or wish to contact us for any reason in relation to our use of person data, please contact us at developer.em@zeekrlife.com.